Event Policies and Regulations

2013-14 San Francisco Bulls Event Policies and Regulations


Alcohol Sales

Sales are limited to two glasses of beer or alcohol per person per purchase. Beer and alcohol sales are discontinued 10 minutes into the third period of the game.


We permit no animals into SF Bulls events other than animals that are certified “Working Dogs” and are in service to assist disabled guests. Service dogs “in-training” are not allowed at SF Bulls events.


ATMs are located in the North and South Concourses near Sections 12 and 13.


Two players from the SF Bulls will be available to sign autographs for 45 minutes after each regular season game (except when travel schedule does not permit) at a table outside the Main Entrance. On-duty staff is prohibited from soliciting autographs from any members of the SF Bulls team, mascot, coaches or ice girls.  Mascot and ice girl autographs will be available throughout the game as time permits.

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Bag Check, Inspection & Searches

All guests entering the Cow Palace may be subject to a voluntary bag or clothing search.  The search is voluntary because the guest can refuse, but the guest will not be permitted entry to the event.  If contraband is found the guest will be asked to return it to their vehicle or discard it.

Birthday and Group Announcements

Group names are recognized during the first intermission on the Colosseo Cube.  To book your group call (855) SF-BULLS. Names of fans with a Birthday will be read during the second intermission.  Names can be submitted for birthday announcement for $10 in advance at (855) SF-BULLS or admin@sfbulls.com.

Box Office Hours

The Cow Palace Box Office is open:
Monday, Wednesday and Friday: 12pm – 5pm
Game Days: 12pm – Game Time
Sunday Games: 10am – Game Time

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Cameras and Video Equipment

Cameras and video equipment are allowed at SF Bulls games. Guests are permitted to take still photographs during SF Bulls games. However, use of camera equipment may not infringe upon the comfort, safety or convenience of fellow guests. So as not to block the view of our guests, lenses exceeding six inches in size are not permitted during SF Bulls games, except by accredited members of the media. Tri-pods or single-pods are also not permitted as they can cause a tripping hazard. Guests are not allowed to reproduce or re-broadcast any film or videotape of SF Bulls games for commercial purposes without written permission from the San Francisco Bulls Hockey and the ECHL. The SF Bulls reserve the right to ask patrons to put cameras or video equipment away.

Comment Cards

While the SF Bulls strive to provide a quality entertainment atmosphere, there is always room for improvement. Comment cards are available at the Guest Services Booth located in the Main Lobby. Your comments and suggestions provide us with the best way to serve you better. Guests may also provide comments and/or suggestions through the website using the admin@sfbulls.com email address.


Centerplate manages concession and merchandise stands and provides special catering services for the Cow Palace. With more than 80 client venues throughout the continental U.S. and Hawaii, Centerplate specializes in serving ballparks, stadiums, amphitheaters, theme parks, airports, civic and convention centers and indoor arenas. Based in Spartanburg, S.C., Centerplate has been serving patrons for more than 30 years. In 1993 Centerplate established a toll-free National Customer Service Number which enables customers to receive an immediate response and speak directly with an in-house customer relations specialist. Customers may call 1-800-578-SERVE (7378) from 9 a.m.–5 p.m. (Eastern Time), Monday through Friday. Centerplate offers a variety of items at stands located throughout the building.


Cans, bottles, “Thermos”-type containers and hard-sided coolers aren’t allowed in the building. Cow Palace staff reserves the right to inspect any container brought into the facility.


Children under twenty-four months old do not need a ticket to enter a San Francisco Bulls event. However, they must sit on the lap of an accompanying adult. Strollers should be checked at the Security Office located in the Main Lobby.  Infant changing tables are located in the lower level women’s restroom near Section 13 and in the men’s restroom outside of Section 14.

Chuck-A-Puck Contest

Chuck-A-Pucks (orange, foam pucks) will be available for sale at the Chuck-A-Puck Booths in the North and South Concourses next to the ATMs (near sections 12 and 13).  They can be purchased for $1 each or 6 for $5 each.  Fans will be permitted to throw the pucks at the target on the ice at the designated time during the second intermission.  Fans may move closer to the ice or out from behind the nets to throw their pucks, but then must return to their seats.  The winners and prizes will be announced during the third period.  Winners can claim their prize at the SF Bulls Guest Services Booth located in the main (West) lobby.

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Donation Requests

The SF Bulls are committed to assisting non-profit organizations in their fund-raising efforts, providing in-kind donations. If guests would like the SF Bulls to consider making an in-kind donation to a particular fundraiser event or auction, they must fill out the online request form. Requests must be received at least two weeks in advance of an event. Requests for groups located outside of Northern California will not be considered. We are no longer accepting requests via phone.

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Ejection Policy

A ticket to an event is a revocable license and any guest who fails to adhere to Cow Palace policies or local, state or federal laws may be ejected from the facility.

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First Aid

The First Aid office is located in the Security Office near the Main Lobby of the building through the Main (West) Entrance.

Food & Beverages

No outside food or beverages may be brought into the Cow Palace.

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Game Times

All games begin at 7:30pm except for Sunday games, which begin at 2:15pm.  Doors open at 6:00pm for all games except Sundays.  Doors will open for Sunday games at 1:00pm.

Game Broadcasts

The Bulls’ 2013-14 season will have games aired on KNBR.com and AmericaOne sports. SF Bulls Director of Media Relations and Broadcasting Jason Lockhart will serve as the play-by-play voice for all of the team’s games in 2013-14.  For more information visit www.sfbulls.com/fanzone.

Game Programs

Game programs and team rosters will be for sale at SF Bulls Merchandise booth(s).

Group Tickets

Discounted tickets are available for groups of 10 or more.  For more information, please direct Guests to the SF Bulls Ticket Sales Booth on the concourse outside Sections 12 and 13.

Guest Conduct

Cow Palace intends to provide guests with a safe, comfortable and enjoyable atmosphere.  Therefore, the following rules have been established for guest conduct:

  • Clothing with offensive language or indecent graphics is prohibited; offenders may be denied entry
  • Guests interfering with other guests’ ability to enjoy the event will be subject to ejection
  • Guests using foul or abrasive language or gestures toward other fans or players may be ejected
  • Guests abusing alcohol or drugs will be turned over to Security Staff, Police or Medical Personnel and are subject to ejection or arrest
  • Guest interfering with the progress of the event or going onto the playing surface will be ejected from the event and may be arrested
  • Guest conduct offensive to other guests or such that provides an unsafe environment to one’s self or others shall be considered disorderly
  • Guests who partake in seat jumping and/or refuse to show their ticket will be ejected
  • Guests who observe other guests violating Cow Palace policies should report the incident to the nearest Guest Services staff member or Security Officer
  • Use of laser pointers and unapproved noise makers such as air horns and megaphones is prohibited
  • Throwing objects or liquids on the floor, ice or at other patrons, and any other action that obstructs or interferes with a player, coach or the progress of an event, is prohibited
  • It is important that when you see a problem, you notify the appropriate Arena personnel

Guest Services Booth

Guest Services personnel are stationed at the Guest Services Booth located near the Main (West) Entrance. Guests with questions or who would like to reach a SF Bulls staff member should be directed to the Guest Services Booth.

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Handicap Accessible Seating

Handicap accessible seats with one companion seat are available in even sections 2-26.  Guests requiring handicap accessible seats should request them upon ticket purchase or can be relocated with a ticket exchange at the Box Office.

Hockey Fan Courtesy

The SF Bulls organization wishes to provide all fans with a safe, comfortable and enjoyable family atmosphere. As a courtesy to fellow fans and our players, while play is in progress, we ask fans to wait for the next whistle before going to or leaving their seats. We also ask guests to not lean forward in their seats so as not to block the view of guests seated behind them.

While we appreciate enthusiastic fans in the house, fans around you want to enjoy the game too, so we ask that you keep extreme or reckless movements to a minimum. Guests using foul or abusive language, appearing intoxicated or otherwise displaying rowdy or inconsiderate behavior are subject to ejection.

We encourage enthusiasm but discourage any behavior which makes others uncomfortable. We also prohibit a ticket holder from using admission to a game to generate publicity for the purpose of promoting and/or marketing other entities, events, and/or personalities without the prior written consent of the San Francisco Bulls.

The San Francisco Bulls reserve the right to expel, without refund, any ticket holders whose behavior which, in the sole discretion of the San Francisco Bulls, violates any these behavior policies. Continued violations of the behavior policies may result in the forfeiture of any remaining Season Tickets of the current season and any renewal privileges.

Fans are permitted to keep pucks that enter the seating area. However, ticket holders assume all risk and danger incidental to the game of hockey, whether occurring before, during or subsequent to the actual playing of the game, including, without limitation, injury from flying pucks, sticks which leave the playing area or other spectator’s conduct. Ticket holders agree that neither the SF Bulls nor the opposing club, nor the respective players or agents, shall be held liable.

Fans seated in Glass Seats may hit the glass with an open hand only and are subject to relocation or ejection if hitting the glass becomes a safety hazard or excessive as deemed so by SF Bulls or Cow Palace staff.

How to Reach the SF Bulls

San Francisco Bulls
2600 Geneva Ave.
Daly City, CA 94014

Phone Number

Web Site


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Improper Conduct

Improper conduct which may include, but is not limited to, profane language and throwing anything onto the ice or in the stands will result in ejection from the arena. Repeated offenses will result in the loss of ticket privileges as determined by the San Francisco Bulls.

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Lost and Found

Lost and Found is located in the Events Security Office near the Main Lobby.

Lost Tickets

Your Season Tickets are valuable so please keep them in a safe place. Also, please make certain that you detach the proper ticket for the game that you are attending. If a ticket has been lost, you will need to report to  Window 11 at the Cow Palace Box Office prior to the game, provide a photo ID and obtain a seat replacement.  A reprint fee may apply.

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Media Policies

Inquiries regarding policies, credentials, interviews, photo requests, media relations or any other media concerns, should be directed to Jason Lockhart, Director of Media Relations and Broadcasting at (415) 469-9843 or JasonL@sfbulls.com.

Mission Statement

The San Francisco Bulls of the ECHL are a professional hockey team committed to delivering a memorable and affordable guest experience delivered with outstanding personalized service.  It is our objective to be responsive and accessible; enthusiastic in our approach to providing fun and competitive product on and off the ice.  We are dedicated to the lasting improvement of our community while adding life to the legendary Cow Palace as we continue to promote the sport of hockey.  We are your hockey team San Francisco and pledge to run a sustainable business model so that we are able to continue performing our mission for the long term.

Motorcycle Parking

Motorcycle parking is available along the south exit ramp.  See parking attendant for assistance.

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Never a Wasted Ticket Program

If you are unable to attend a game that has been played, your unused Season Tickets still have value! With our Never-A-Wasted Ticket Program, any regular season unused tickets may be exchanged at the Cow Palace Box Office for admission to any regular season Bulls game.

Noise Makers

Air horns are not permitted in the Cow Palace during Bulls home games. Please respect others around you and remember not to kick the back of seats or ring cow bells directly in someone’s ears. Do not strike Cow Bells against any arena property such as chairs, railings, etc.

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Ongoing Promotions

Thirsty Thursdays – fans get 2 for 1 domestic draft beers
Family Day Sundays – fans can purchase a 4 for $60 ticket package that includes four tickets, four hot dogs and four soft drinks, plus kids (13 and under) get to go on the ice after the game and take a shot at the SF Bulls goal!

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General Parking will be $10 per game located in the West Parking Lot from the Main Entrance.

Preferred Parking will be $15 per game located in the East Parking Lot from the Main Entrance.

Only cash is accepted upon entry.  Full Season Ticket Holder parking is available at a discount for the entire season; please contact the SF Bulls front office for more details. You must have your parking pass for the correct game to receive admission to the parking area.

Passenger Drop-Off

Passengers who need to be dropped-off near the main entrance of the building will be directed to a safe place to unload passengers by parking attendants.

Playoff Games

Full Season Ticket Holders receive the first four (4) playoff games with their Season Ticket package. All other plan holders will be given the first right of refusal on their regular season seats for ECHL playoff games, provided such right is exercised within the time limits imposed by the SF Bulls.

Prohibited Items

The following items are PROHIBITED inside the Cow Palace:

Outside food or drink, cans, glass bottles, thermos-type containers, hard-sided coolers, balloons, laser pens, masks, noisemakers such as air horns, flowers and gifts are not allowed in the Cow Palace. If the guest cannot dispose of prohibited items or return them to his/her vehicle. Weapons are also prohibited and include, but are not limited to, firearms, explosives, handcuffs, batons, stun guns, knives, tear gas and pepper spray. Guests with these items will not be allowed in the building and, if already in the building, will be required to take the item from the building or be evicted. Guests, including law enforcement personnel not working in an official capacity, are prohibited from bringing weapons into the Cow Palace.

Promotional Items

All promotional giveaways are distributed on a first come first served basis at the front doors and subject to age and quantity restrictions.

Purchasing Additional Tickets

Tickets for any Bulls game and arena event may be purchased at the Cow Palace Box Office, all Ticketmaster outlets, Charge-by-phone or on-line @ www.ticketmaster.com (convenience charge applies).

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The Cow Palace has a general “no re-entry” policy during SF Bulls events. Should a guest of the arena have an emergency or a legitimate purpose to exit and re-enter the building, the guest may obtain proper authorization and have their ticket scanned out. As a rule, only one guest per group is allowed to exit and re-enter.

Red Hook Ice Lounge

Entry into the Red Hook Ice Lounge will be limited to 75-100 people (21 and over) on a first-come, first-served basis.  People may enter the Red Hook Ice Lounge at the ramp near Box 48.  Entrance and exit to the Red Hook Ice Lounge will be restricted inside two minutes of the beginning of the game, end of the game and each intermission.   Handicap access to the Red Hook Ice Lounge is available from the south concourse through the south player tunnel.

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Seat Access
Ticket stubs must be retained throughout the game and shown to Cow Palace Guest Services Personnel upon request. Everyone two years of age and older must have a ticket.

Seat Location Changes

All Season Ticket Holders have first right of refusal on their seats for the 2013/2014 season. Season Ticket Holders desiring a change in location must notify the SF Bulls office in writing. All requests will be filled in the order in which they are received.


Security will be stationed at various locations throughout the event and should be notified in all cases of lost child, first-aid and unruly fan behavior matters.  The Security Office is located on the South side of the Main Entrance.

Shuttle Program

The SF Bulls are offering Guests free shuttle rides to and from the Cow Palace from the Balboa Park BART/MUNI station for Friday and Saturday games. Shuttle service will start a half hour prior to the opening of doors and run approximately every 25 minutes. The pick up/drop off point at the Balboa Park BART/MUNI station will be on Geneva Avenue (signage will indicate where on game days) and outside the Cow Palace pedestrian gate on Geneva Avenue.

Signs and Banners

Banners and signs are permitted, provided they are hockey-related, in good taste and not of a commercial nature.  Banners and signs may not exceed three feet in height or obstruct the view of other guests or advertising signage. Banners may not be hung or carried while the game is in progress or affixed to walls or any other structure in the Cow Palace. The SF Bulls reserve the right to remove any banner or sign.


Per state law, all areas, including suites, of the Cow Palace are smoke free. On game days a designated smoking area up the South (even number) Ramp, accessible from the Main Lobby will be provided to fans.

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Tailgating in the Cow Palace parking lots is prohibited. Violators will be cited and fined for having an open BBQ flame or open container of alcohol.

Team Merchandise and Souvenirs

SF Bulls merchandise and souvenirs can be purchased at the Merchandise booth(s) in the Main Lobby near the Main Entrance or online at http://sfbulls.com/shop/.  No refunds or returns will be allowed on purchases, only exchanges will be allowed.

Ticket Sales Information

Information regarding ticket sales, Season Tickets, Mini Plans and Group Tickets should be directed to SF Bulls Ticket Sales Representatives at (415) 469-9843 or tickets@sfbulls.com.

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